Case study — our own brand
Scaling a $2,450-AOV e-commerce brand to $1.36M/year
These numbers are our own store — a Canadian high-ticket home brand we own and operate. It’s where every Scaled Haus strategy gets tested with our own money before it touches a client account.
The challenge
High-ticket home improvement is one of the hardest e-commerce categories to run paid media for: long consideration cycles, $2,000+ orders, buyers comparing across showrooms and big-box retailers, and freight logistics that punish mistakes. Impulse-buy playbooks don’t work here.
What we did
-
Full-funnel paid media
Across Meta, Google, and Pinterest — prospecting built around collection launches, retargeting tuned for a weeks-long purchase decision.
-
Structured creative testing
Lifestyle vs. product-focused angles, collection launch campaigns, seasonal promos — scaling winners like our evergreen sales campaigns and cutting underperformers weekly.
-
Conversion infrastructure
Proper purchase tracking on Google Ads, review systems on product pages, and product page redesigns focused on trust for a considered purchase.
-
Email & SMS layered on paid
Launch and promo campaigns that turn one-time traffic into pipeline.
The results · Jul 2025 – Jun 2026
- $1.36M
- sales
- 482
- orders
- ~$2,450
- AOV
- 332K
- sessions
- Monthly revenue grew from $65K (Jul 2025) to $125K (Jun 2026) — +92% year over year.
- Traffic roughly 4×’d, from ~9K sessions/month to a 30–44K range.
- Five months above $115K, with a $155K peak in March 2026.
This is the standard we bring to client accounts
If a tactic can’t survive a $2,400 average order and our own P&L, it doesn’t make it into a client strategy. That’s the whole pitch.
Want this discipline on your account?
A 30-minute call. We'll walk through your numbers the way we walk through our own.